Okay fangirls, we all know that we are ALL obsessed with Glamour Kills. And we all know that we wouldn’t know about them without the help of our favorite bands… and now Zumiez sells their clothes. What are we going to do? I mean I have been going completely broke… I don’t know about the rest of you.
What makes them different than other clothing lines out there? Not that much, except for their huge involvement with the music scene. They got where they are by using the whole “I’ll scratch your back if you scratch mine” technique. They emerged in the scene when bands like All Time Low, Mayday Parade, and Hit The Lights were unstoppable. They sponsored the bands, made exclusive t-shirts for the bands, and gave them a ton of free t-shirts. In return, all they asked from the bands was to wear their clothes, be site models, and shamelessly promote Glamour Kills to their fans. They obviously know how to pick the bands they sponsor.
Now they aren’t just a brand; they represent a whole lifestyle. Glamour Kills didn’t just stop sponsoring and supporting bands when they made it into stores. They still do collaborations with bands and sponsor many shows and tours. I believe that they have strongly helped the pop punk scene come together and rise back to the top. A lot of these bands were already touring together, but Glamour Kills brought them together more often. Bands that are friends promote each other. If your fans like your band, then they will at least check out your friend’s band. Again, Glamour Kills knew all of this and jumped right on board. They started selling exclusive preorder bundles, which contained the album, a t-shirt, and a poster, all completely exclusive and limited from the Glamour Kills site.
What do you think? Do you think Glamour Kills is just another brand that sells t-shirts with pointless sayings on them?