I love music (obviously).

I love the way fans get ridiculously passionate, and how quickly people will jump in to defend their favorite artists, who they don’t know past an album or a magazine cover.

I love the unity that can be seen and felt at a show when there’s a collective moment of, “We’re here together.”


But all the love in the world cannot inject logic into one of the most normal things in the world: Talking about an artist you hate from the minute you wake to the minute you sleep.


Okay, so that last sentence isn’t meant to be taken literally, but let’s be honest, how many people hate Justin Beiber with a ferocious passion, but still spend time talking, tweeting, posting, et cetera about his every move?

I recently had a fellow music-journalist post on his Facebook about an artist and a record label and say how disgusted he was by them. He then also took to his popular blog to do the same thing.

He named the album and the song that caused him the greatest aggravation, and sure enough, people clicked away to go see all the different things he was talking about. On his personal post, someone asked him why he posted about them if he detested them so much.

That question has stuck with me for a while.

The old saying, “There’s no such thing as bad press” comes to mind.

Do we inadvertently promote artists we hate by talking about them so much?

If everyone stopped talking about Justin Beiber, Miley Cyrus, or whoever else everyone seems to hate right now, wouldn’t they kind of cease to exist in the eyes of the media?

Out of sight, out of mind.

I’ll be the first to own up to it: I will Google artists I hate if someone comments on a lyric they used or a beat or just something they’ve produced or done in general.

I am human; my curiosity often gets the better of me.

Ah, but Liv, curiosity killed the cat.”

Yeah, well, good thing the cat has nine lives.

The further I get into the year, I start thinking about the time and energy we waste every day by doing this. Or how many “artists” make money on our hatred.

Is it worth it?

No. Especially not if you’re posting about it on an insanely popular Internet outlet. Look at it from the artist’s perspective: If I thought my name would be mentioned enough that I could make $1,000,000, I would probably try my hardest to get everyone talking, even if it was seething words of hate. Wouldn’t you?

All these pop-culture darlings make money on being spoken about, whether you want them to or not.

One of my new goals in 2014? Independently boycott artists I don’t like. I will not talk about their concerts or their arrests or anything of that nature, because I don’t want to lead to click after click that leads to their name trending on Twitter or buying a “hate” shirt that they get a kickback on.

But that’s personal.

For now, I’ll leave you with this question: Why do we talk the most about the things we hate?

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